how i interviewed nyc's biggest content house

explaining my thought process for this piece and its volatile changes throughout

Welcome to ‘I Made This,’ a special edition of it’s steffi, where I show you how I wrote a story, and the many stories behind it.

Content houses are one of the creator economy’s most confusing developments. I have no idea why they’re so popular, and if they actually work or not.

The biggest advantage, of course, is the audience growth. One creator might h…